Survey analysis

Results from my survey:

I sent out a survey about magazines to every AS level Media Student so that I could determine what type of magazine I should create for my coursework. I created a survey asking a range of questions about magazines on SurveyMonkey. I got 18 responses on my survey overall. 

The first question I asked was their gender, I asked this question first so that I could easily see what gender prefers which magazine. Out of the 18 people that responded 8 were male. I can look at these 8 male answers to easily find out certain target audiences for whatever magazine I decide to do.

My second question was their age range so that the answers can go with how much they are prepared                                            to spend on a magazine, and whether they have enough disposable income to buy a certain magazine. 16 of my responses were from people 17 and under, one response was 21-29 and the other 50-59.

My next question was what type of magazine they usually bought. 6 people answered that they did not buy magazines so I will not include them in the rest of my results. 4 responses of the 12 were saying that their favourite type of magazine that they buy is fashion. One response was sports. 3 responses were music. 2 people were preferring film magazines. One person answered lifestyle and art and the last response was car magazines.

My next question was how many magazines they buy in a month. 4 of the 12 all bought these magazines once a month. 6 people bought magazines twice a month. 2 people buy 4 or 5 a month. 

Nine people are willing to pay £4-£6, three of these people buy multiple magazines which could show that they are in a higher socially economic such as c1 one and up. No one went lower than paying £1, this shows that the younger people such as the 17 and under's have a higher disposable income than older people. 3 people pay £1- £3 for their magazines and all three people buy multiple magazines a month. 

7 people are attracted into buying a magazine because of the main image that is shown. This shows that people may recognise the person on the cover or they may like what is shown on the main image and be interested in finding out about it. 

Research analysis

                                    500 Words Research Analysis:

To start my research process I looked at the different types of magazines that were available to buy such as music magazines. I set up a survey on survey monkey and asked ten questions about what type of magazines people prefer and how much they were willing to pay for it. I did this because in order to create my own magazine I need to know what attracts people to buy the magazine. I also needed to find out how much people were willing to pay for the magazine. I then sent my survey link to all of the other media students and asked them to fill it in for me. While I waited for the results from my survey I looked at different examples of magazine covers and did textual analysis on different kinds of magazines. I analysed magazine covers that were not as popular as the famous fashion magazine as I wanted to do a different kind of fashion magazine. I wanted to do a different kind of fashion magazine because I knew that many other people would do a basic fashion magazine. I also wanted to use two very different ideas so that I could use different fonts and different colour schemes.  I also looked at what kind of prices different magazines were sold for, this would tell me the socio economic group that bought which makes of magazines. For example ELLE magazines is group A,B and C1.I also looked at the font that is used for the masthead and the cover lines, in order to know what font is appropriate for my magazine and what suits the type of magazine that I have chosen to make. I found out that most magazines use bold fonts for their mastheads and cover lines where as simpler ones used curly writing for their cover lines but bold fonts were always used for the mastheads. So I knew that I would Have to use a bold font for both of my magazines and that I could experiment with my cover lines depending on my two types of magazines. I also looked at the type of clothing the cover image model was wearing such as ELLE magazine the model would be wearing the latest fashion and something that is expensive to buy unless you are in it’s target audience (A,B and C1).  When I got my results back from my survey I looked at all of the separate responses and got rid of responses that were inappropriate or results from people that do not read magazines.